Southwest Airlines Website Surpasses One Billion Dollar Revenue Mark
By Daniel Baxter
September 11, 2000 - Officials at Southwest Airlines today
announced that its website, southwest.com, has already generated more
than $1 billion in passenger revenues this year. Approximately 30
percent of Southwest's total passenger revenues are currently made
directly through the site. The number of reservations booked through
southwest.com from January through August 2000 has increased 96.2
percent and revenue has increased 111 percent from the same time last
"I think the success of southwest.com speaks volumes about
the loyalty of our Customers and the faith they have in our product,"
said Kevin Krone, Southwest's senior director of marketing automation.
"People have a choice of airlines and an even greater choice of
websites, but they clearly believe that Southwest Airlines and
southwest.com offer the best value."
Since making online reservations available in April 1996,
southwest.com quickly gained altitude after introducing weekly Internet
fare specials in February 1998.
Since making online reservations available in April 1996, southwest.com quickly gained altitude after introducing weekly Internet fare specials in February 1998.
Subscribers to the "Click 'n Save" program have nearly doubled
since this time last year, and now top 2.7 million.
Subscribers to the "Click 'n Save" program have nearly doubled since this time last year, and now top 2.7 million.Another contributing factor to the site's success is the exclusive offer of double credit to members in Southwest's frequent flyer program, Rapid Rewards, for each online purchase. That offer was recently extended to June 30, 2001.
Southwest recently added a free tool for business travel
managers to track travel booked online through southwest.com. Hundreds
of companies have registered for "SWABIZ" and the program continues to
pick up steam. "SWABIZ provides information a travel manager can
actually use, and it saves them some money," said Mark Erickson,
Southwest's national accounts manager. "Third-party websites for
corporate travel charge a fee for the service. We offer real-time access
to Southwest Airlines inventory without charging a fee."
Southwest plans to make southwest.com even easier to use with increased functionality for Customers and e-mailable itineraries. Customers should also look forward to additional travel products available through southwest.com. Southwest's website was named by Business Week to the "Web Smart 50" along with other companies using the net in the most innovative ways and as one of the nation's ten best that "get it" when it comes to electronic commerce in FORTUNE magazine's Nov. 8, 1999 issue. FORTUNE praised the site for its ease of navigation and ticket purchase.
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