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By Steve Hall |
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April 14, 2010 -
Republic Airways Holdings announced that the Frontier name and
famous “spokesanimals” will be the face of the unified branded airline.
The announcement was made on Monday during simultaneous press
conferences in Frontier’s hometown of “This decision was an emotional one for everyone involved,” said Bryan Bedford, president, chairman and CEO of Republic Airways Holdings, Inc. “While the research showed that customers preferred the Frontier brand, they also expressed a strong loyalty to both brands based on affordability, convenience, destinations and delivery of a differentiated experience.
“As we work to
integrate these two brands into a unified Frontier Airlines, you can
expect to see a lot of influence from the |
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The 2010 growth includes ten new destinations out of the
Additionally, the Company employs more than 5,700 aviation professionals
across its branded network with 1,200 employees in
Republic purchased Midwest Airlines in July 2009 and Frontier
Airlines in October 2009. Since then, the two carriers have operated
as partners with the goal of eventually integrating into one
carrier. Over the last few months the Company has conducted
extensive independent research with both consumers and employees to
help in the decision-making process.
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