Republic Airways Announces Branding Decision <


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Republic Airways Announces Branding Decision

By Steve Hall

April 14, 2010 - Republic Airways Holdings announced that the Frontier name and famous “spokesanimals” will be the face of the unified branded airline. The announcement was made on Monday during simultaneous press conferences in Frontier’s hometown of Denver and Midwest’s hometown of Milwaukee.

“This decision was an emotional one for everyone involved,” said Bryan Bedford, president, chairman and CEO of Republic Airways Holdings, Inc. “While the research showed that customers preferred the Frontier brand, they also expressed a strong loyalty to both brands based on affordability, convenience, destinations and delivery of a differentiated experience.

“As we work to integrate these two brands into a unified Frontier Airlines, you can expect to see a lot of influence from the Midwest brand. This will include the introduction of the iconic Midwest Airlines chocolate chip cookie on all Frontier flights this summer.”

Bedford went on to say, “This airline is now bigger and stronger, with an immense opportunity for sustainable, profitable growth in Milwaukee, Denver and across our network. We are launching service to new destinations out of our Milwaukee and Denver hubs and we are adding more jobs in the communities we serve.”  

The 2010 growth includes ten new destinations out of the Denver hub and five new destinations out of the Milwaukee hub. As a result, the carrier will grow by seven percent in seat miles this year, three times the industry average.  

Additionally, the Company employs more than 5,700 aviation professionals across its branded network with 1,200 employees in Milwaukee and 4,100 employees in Denver, with more to come as Frontier’s expansion continues.  

Republic purchased Midwest Airlines in July 2009 and Frontier Airlines in October 2009. Since then, the two carriers have operated as partners with the goal of eventually integrating into one carrier. Over the last few months the Company has conducted extensive independent research with both consumers and employees to help in the decision-making process.
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