Digital Helicopter Takes TV Reporting To New Heights
April 10, 2010 -
TrafficLand, the largest authorized aggregator of live traffic video in
Created with input
from experienced traffic anchors, 3D TrafficTM uses state-of-the-art
geospatial mapping, 3D animation and real-time streaming video to create
virtual ‘flights’ that give broadcast viewers a helicopter-like view
into the traffic stories taking place in real-time.
3D TrafficTM features an intuitive interface that addresses the need to quickly locate and queue up video from real-time events as they happen.
News producers and traffic reporters can adjust flight altitude, viewing angle, flyover speed and zoom-in wherever the traffic or other news story is taking place.
“We are thrilled to introduce these extraordinary new products for TV news reporting at the National Association of Broadcasters Show. Whether the news is about traffic, or any other location-based incident, TrafficLand’s Digital Helicopter with 3D TrafficTM gives news operations quick-response tools to ‘fly’ viewers to traffic and news locations in an exciting new way,” said Lawrence Nelson, CEO of TrafficLand.
Metro Traffic, a Westwood One Company, is the exclusive representative
of TrafficLand products and services to the broadcast industry.
TrafficLand is demonstrating its entire line of broadcast products at
the 2010 NAB Show, in the Metro Traffic booth number SU 1708.
Exhibits will include showing of the 3D TrafficTM, Broadcast 3.0, a
video management tool that enables traffic and news production
operations to search, set-up and broadcast real-time video from
TrafficLand’s network of over 8,000 roadside traffic cameras nationwide,
TrafficLand Web Embed featuring interactive maps and local market
traffic camera video; and Traffic on the Go™, a new mobile Web
application developed for broadcast affiliates.
TrafficLand is one of the largest authorized aggregator and distributor
of live traffic video in the
The company works
with state and local Departments of Transportation (DOTs) in the
majority of top MSAs across the
its patent-pending Image Engine™ technology to provide single-source
access to live traffic video through its national network. Video formats
vary to support mobile applications, traveler information websites, TV
broadcasts, first responders and traffic management.
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