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By Antonio Percy |
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February 10, 2010 - In response to customer input,
Alaska Airlines and Horizon Air will again serve beverages from The
Coca-Cola Company onboard all flights starting March 1st. Both airlines
served Coca-Cola products from 1998 until April 2008, when Jones Premium
Sodas began to be offered instead. "We enjoyed serving Jones Soda and working with the Jones team," said Steve Jarvis, Alaska Airlines' vice president of marketing, sales and customer experience. "As we continue to spread our wings beyond the West Coast, it's increasingly important to respond to our customers' requests for Coca-Cola products onboard." Alaska Airlines will offer complimentary Coca-Cola, diet Coke, Coca-Cola Zero, Sprite and diet Sprite Zero. Horizon will offer Coca-Cola, diet Coke and Sprite, also free of charge. |
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"The Coca-Cola Company is very pleased to renew our partnership with
Alaska Airlines and Horizon Air and we're delighted to again refresh
their customers with our brands," said Stefanie Miller, Coca-Cola North
America vice president of strategic partnership marketing.
Coca-Cola Foodservice and On-Premise serves the restaurant and
hospitality industry as part of The Coca-Cola Company the world's
largest beverage company, refreshing consumers with nearly 500 sparkling
and still brands.
Along with Coca-Cola, recognized as the world's most valuable brand, the
company's portfolio includes 12 other billion dollar brands, including
Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, POWERADE, Minute
Maid and Georgia Coffee.
Globally, it is the No. 1 provider of sparkling beverages, juices and
juice drinks and ready-to-drink teas and coffees. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy the company's beverages at a rate of nearly 1.6 billion
servings a day. With an enduring commitment to building sustainable
communities, the company is focused on initiatives that protect the
environment, conserve resources and enhance the economic development of
the communities where it operates.
Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group
together serve more than 90 cities through an expansive network in |
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