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By Bill Goldston |
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March 30, 2010 -
For second time this year, The Farmers Insurance Group has selected
Airship Ventures as a marketing partner, re-branding the hull of the
Zeppelin Eureka with the Farmers logo. The two companies previously
partnered in January, when the Farmers Insurance Airship took to the
skies above The success of this partnership, which exposed the Farmers brand to millions via TV coverage of the tournament on CBS and other networks around the globe, and the ability for Farmers to leverage the airship as a beacon of hospitality and community commitment to thousands of employees and customers on-site and in the region, prompted the second airship branding. |
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“This is the ultimate billboard for Farmers, showcasing our brand for
miles.
Under the terms of the current partnership, the Farmers brand will
remain on Additionally, the two companies are working to develop promotions and programs that will integrate their unique strengths, including ways to combine Farmers’ on-the-ground expertise with the airship’s capabilities as a stable scientific, observation and communication platform, in support of emergency management planning and disaster prevention and relief efforts. |
“This is the ultimate billboard for Farmers, showcasing our brand for miles,” commented Kevin Kelso, Chief Marketing Officer of Farmers Insurance Group Inc. “Whether its flying over sporting events or flying over community-based fundraisers, the Farmers Airship will be a larger-than-life reminder of Farmers commitment to the communities we serve.”
Unveiled last
week,
Upon arriving in
Stretching 15-feet
longer than a 747 and 50-feet longer than the largest blimp,
Founded in 2007 in
California, Airship Ventures, Inc., operates the only passenger airship
operation in the |
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