Philippine Airlines To Give Away 70,000 Seats In Year Long Celebration
March 15, 2010 - Philippine Airlines announced the introduction of a grand seat raffle, a major discounted-fare promo, a “Philippines Free” international campaign, and a new loyalty program targeting the youth market. These are initial salvoes of an aggressive marketing campaign that will run over the next 12 months.
Airlines will commences a year-long celebration leading to its 70th
anniversary in March 2011 by launching a series of promotional events
where up to 70,000 free seats on various PAL flights will be given away
throughout the year.
The initiatives will be formally unveiled during PAL’s 69th
anniversary on Monday, March 15, 2010 at a gala dinner at the Century
The initiatives will be formally unveiled during PAL’s 69th anniversary on Monday, March 15, 2010 at a gala dinner at the Century Park Hotel.
PAL was founded by a group of prominent Filipino industrialists on
February 16, 1941. On March
15, 1941, a Beech Model 18 aircraft carrying five passengers took off
from Nielson airfield in
“As we count down to our 70th anniversary, we want to share this
milestone with people who helped us get there – our passengers and loyal
patrons. They deserve
credit for steadfastly supporting their airline through both favorable
and difficult times,” PAL said. The grand seat raffle covers all
customers who purchase PAL revenue tickets in the
A total of 16,000 winners will be chosen during nine monthly raffle
draws. Prizes include free
tickets for routes equivalent to those in tickets bought and flown.
On March 15, 2011, PAL’s 70th anniversary, up to 3,000 lucky
passengers get to travel for free.
The fares promo, known as the “Anniversary Fare Special,”
features generously discounted rates on all domestic PAL routes.
A flat rate of P700 on one-way flights between
campaign from 18 international destinations called “Philippines Free,”
features free travel within the
Finally, an innovative program called the Mabuhay Miles “Y Flyer” is set to take off on Monday, March 15, 2010. With the youth comprising an increasingly active segment of the flying public, PAL has developed a product specifically for them. The program covers passengers between the ages of two and 21 years. Current Mabuhay Miles members in this age group automatically qualify as Y Flyers. They enjoy a 10% discount off published fares, initially for PAL domestic routes.
In addition to
accumulating miles by regularly flying PAL, Y Flyers also earn miles by
using partner brands’ products and services.
Earned miles can then be redeemed for free PAL tickets.
As an added come-on, PAL will give away 50 tickets to the March
27 “Changing Lives: Timbaland Shock Value II” concert in
The free tickets
will go to Y Flyers who register as members and purchase tickets on
March 16 at selected PAL ticket offices –
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