Kiwi International Air Lines enjoyed a flawless safety
record and near perfect dispatch reliability rate of
99.6% in its expansion. On the strength of its market
reputation, Iverson secured a $25,000,000 IPO proposal
co-managed by Dillon Read and Goldman Sachs in fall
1994. When the pilot investors fractured along
geographic lines the offer was rejected by the board. In
February 1995, founder and chairman Robert Iverson
departed.
After Iverson's departure, the board hired professional
(non-pilot) management and advisers. In 1996, KIWI
succeeded to secure a $20 million financing package from
Recovery Equity Partners, a CA-based private equity fund
through the effors of Conexus. At the time Kiwi received
the first tranche of the financing package, ValuJet
Flight 592 and TWA Flight 800 had accidents in May and
July 1996 that caused the death of more than 300
passengers. Following these unrelated accidents, the FAA
also increased its surveillance of the airline industry.
Because of alleged maintenance documentation issues,
Kiwi International was asked to temporarily ground 25%
of its fleet. But the airline was allowed to fly again
soon after.
Kiwi, called "one of the best of the recent start-up
lines" by Consumer Reports Travel Letter, filed for
bankruptcy on September 30, 1996 and after failing to
find additional financing, stopped scheduled service on
October 15. Ed Perkins, editor of the Travel Letter,
noted that other members of the travel press blamed the
bankruptcy on chronic undercapitalization, problems with
the FAA, and the "media's indiscriminate innuendos about
the safety of all low-fare airlines following the
Valujet crash"; Perkins suggested a fourth problem for
Kiwi: the "pervasive power of the giant lines'
frequent-flyer programs, noting Kiwi targeted business
travelers. Perkins pointed out that Kiwi's competitors
were matching its fares, so their willingness to also
include frequent-flyer miles, miles worth about $12-15
per one-way trip, resulting in a loss of customers for
Kiwi even after it belatedly established its own
program.
In
July 1997, a Federal bankruptcy judge agreed to
liquidate Kiwi in a $16.5 million deal: Joe Logan,
Aviation Holdings and Dr. Charles C. Edwards, an
orthopedic surgeon and entrepreneur who had led about 30
business enterprises over his 33 year career, bought
Kiwi's assets, in a deal that included a Huntington
Station, New York investment firm called NJS
Acquisitions, which invested $3.5 million for a 20%
stake. In its first five months under Edwards hands-on
leadership, Kiwi ended service from Atlanta to Palm
Beach and Orlando, and added service from Newark to
Boston and Tampa, from Boston to Palm Beach, from
Chicago to Tampa, from Atlanta to Tampa, and (on a
seasonal basis) from Orlando to San Juan, Puerto Rico.
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