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UPS Scores Big With
Historic College Sports Marketing Deals By Mike Mitchell |
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September 1, 2011 - UPS announced a significant
expansion of its collegiate sports sponsorship program
with the addition of new multi-year agreements with IMG
College and the Big Ten and Pac-12 conferences.
The sponsorships provide UPS with access to college
sports fans in top markets across the country as well as
multi-tiered marketing relationships with many of the
nation's elite collegiate athletic programs. In 2010, UPS announced sponsorship agreements with the National Collegiate Athletic Association and Southeastern Conference, becoming the official logistics partner for both in addition to obtaining marketing and licensing rights and hospitality opportunities at championship games and other events. |
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"Through
these new alliances, UPS secures one of the largest sponsorship
profiles in Division I college sports, opening the door for
exciting B to B growth opportunities with the conferences and
individual schools along with an unprecedented range of
marketing, advertising, branding and hospitality assets," said
Ron Rogowski, UPS vice president, sponsorships and events.
"These
partnerships also give us a compelling communications platform
to share the message that whether you're a small business owner
or a championship football coach, UPS's mastery of logistics can
help you succeed." UPS will receive rights to a vast array of marketing assets, channels and intellectual property to reach college sports fans, game day activation at 250 college venues, high impact media across TV, radio and digital channels and customized integrated marketing platforms aligned to UPS business objectives. Also under the agreement, UPS will enjoy exclusivity for all marketing and promotional rights in the shipping, freight and logistics category related to the schools' athletic programs. In addition, UPS will become the official logistics, package delivery and retail business services provider in all forms of sponsor recognition in athletics, including on-campus, in-stadium, licensing, and broadcast, print and web outlets. The marketing rights and business development opportunities also extend to The UPS Store, which will allow the company to activate its sponsorship at a local level, campus by campus. |