|
|
|
Southwest Airlines Unveils Its New Look, Same
Heart |
| |
|
September 9, 2014 - Southwest Airlines
introduced a modern new look to its iconic brand
on Monday at an event dedicated to its
Employees. The airline proudly unveiled a new
aircraft livery, named Heart One, airport
experience, and logo.
The new look puts the airline’s Heart on
display, showcasing the strength of the nearly
46,000 Employees Companywide—whose dedication
can be felt by every Customer each time
Southwest Airlines connects them to what’s
important in their life.
“Our collective heartbeat is stronger and
healthier than ever, and that’s because of the
warmth, the compassion, and the smiles of our
People,” said Gary Kelly, Southwest Airlines
Chairman, President, and Chief Executive
Officer.
|
|
 |
“The Heart emblazoned on our aircraft, and
within our new look, symbolizes our commitment
that we’ll remain true to our core values as we
set our sights on the future.” It’s a big year
for Southwest, as the airline introduces its
legendary brand to international destinations;
the repeal of the Wright Amendment is within
sight; and the integration of AirTran Airways
operations is on track to be completed later
this year.
Southwest continues to evolve, serving more than
90 destinations, and expanding its footprint in
big markets like New York
City and
Washington,
D.C. “With all these exciting changes happening, we
thought it was time for a new visual expression
of our brand—one that marries our past to our
present and sets the course for where we’re
headed in the future,” Kelly said.
The announcement of Southwest Airlines’ modern
new look introduces a striking new livery
design, new iconic Southwest logo, newly
designed inflight materials and magazine, an
advertising campaign that celebrates the
airline’s unique personality, and a revamped
experience both online and at its airport
locations, all of which showcase the unique
spirit and Heart of the brand, and communicate
its focus on Customer care. In addition, the
airline will introduce a refresh to its
signature “DING!” mnemonic.
|
|
|
