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"These uniforms represent one more step toward
building the new American," said Denise Lynn,
American's Senior Vice President People. "We're
committed to creating the best work environment
for our people so that they can, in turn,
deliver the best travel experience for our
customers. We're especially excited about the
collaborative nature of this project, giving our
people a role in the process to develop uniforms
that will be both functional and fashionable."
The partnership between American Airlines and
KAUFMANFRANCO, the first of its kind for the
airline, will allow collaboration throughout the
design process and will begin with the
development of new uniforms for flight
attendants, customer service agents and premium
service team members. Working with
KAUFMANFRANCO, elements from these new designs
will then be incorporated into a refreshed look
for pilots.
The design process with KAUFMANFRANCO will take
approximately 18 months, from sketches to fabric
selection to focus groups and fit tests, before
the new uniforms are rolled out in 18 to 24
months.
The go-to designer for Hollywood's elite,
KAUFMANFRANCO is known for its craftsmanship,
attention to detail and innovation. This
announcement comes at a pivotal time for
KAUFMANFRANCO as the design team prepares for
its first runway show in New York on Feb. 11 at
Lincoln Center.
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