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Despite US Airways Sabre Dispute American Airlines Picks The Reservations System
 
 

January 29, 2014 – American Airlines has reached an agreement with Sabre as its post-merger reservations for its newly combined airlines (Back in November DOJ Approved American Airlines And US Airways Merger) providing a single reservation system despite US Airways past dispute with Sabre. 

Back in 2011, US Airways had filed a lawsuit against Sabre in what the company believed Sabre was practicing anti-competitive practices that harmed consumers resulting in higher ticket prices. 

Sabre then filed a counterclaim against the carrier alleging US Airways colluded with other airlines and various other entities to restrict Sabre’s access to “content,” such as airline tickets, assigned seats and bag fees that the global distribution systems (“GDSs”) can offer to travel agents. Both US Airways and Sabre settled their claims in an out of court settlement.

 

“The migration to one reservation platform in partnership with Sabre is a critical milestone in the merger integration process, and lays the groundworkfor customers and employees alike to have a seamless experience throughout the travel journey,” said Maya Leibman, chief information officer with American Airlines. 

Sabre Airline Solutions president Hugh Jones said he is pleased to broaden Sabre’s long-standing technology relationship with American Airlines. 

“American Airlines has laid out an exciting vision for transforming the airline passenger experience and we’ll be working closely with them over the coming months to bring this to life using our data-rich, flexible technology solutions,” said Jones. “We’ve got a team of technology and delivery experts working on the migration plan to ensure the new airline reservations system delivers a truly personalized travel experience across the entire journey.”

 

 

Kerry Philipovitch, senior vice president of customer experience at American, added, “A single passenger services system will allow us to empower all employees to deliver information faster and with greater consistency across all touch points – and ultimately pave the way for new innovations in how we deliver customer service in the years to come.” Because Sabre is the platform currently being used at American Airlines, it should minimize disruption for the maximum number of people and systems by bolstering employee readiness, speeding up implementation and improving customer responsiveness throughout the integration. 

The airline’s reservation system is foundational to the entire customer travel experience, including flight schedules, customers and employees rely on the system to identify available flights that meet their travel needs, the system delivers flight status and gate location information as well as the customer check-in and boarding processes. In addition airport employees use the airline’s reservation system to match baggage with destinations for improved efficiency and enhanced customer service. The process for American and Sabre to complete the system integration is expected to take up to two years.

 
 
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