Fans Get A 'Shot' To Take Control Of Goodyear Blimp
By Eddy Metcalf
February 25, 2012 - Goodyear whose world famous airships
have become synonymous with big sporting events, is once
again joining with ESPN SportsNation to provide fans
with the opportunity to decide, via online voting, which
college basketball tournament will attract aerial
coverage by the iconic Goodyear Blimp and be deemed "Blimpworthy."
Last November, college football fans across the country
voted on ESPN.com and named the November matchups of
Miami vs. Florida and Notre Dame vs. Stanford as the
most Blimpworthy matchups.
A promotion via Goodyear's website and ESPN's SportsNation TV program will help choose which upcoming NCAA tournaments are "Blimpworthy." Since Tuesday until 3PM February 27th, voting is open and rotating at ESPN website (search term "Blimpworthy").
opportunity for voters to direct Goodyear to send one of its
three U.S.-based blimps to a specific location will involve
these NCAA tournaments: ACC Tournament in Atlanta, GA (March 8
on ESPNU, 9-11 on ESPN/ESPN2); SEC Tournament in New Orleans, LA
(March 8-9 on SEC Network, 10-11 ESPN and ESPN2); and the Big
West Tournament in Anaheim, CA (March 9-10 on ESPNU and ESPN2).
worldwide leader and expert in sports coverage, continually
chooses Goodyear for amazing aerial support on television and
whether it's on the hardwood or racing to the finish line,
Goodyear provides superior performance.
Once again, we want the fans to vote and get the chance
to be a part of the Goodyear team," said Garth Ely, Goodyear's
director of brand marketing. "This is an exciting way to get
consumers involved with the Goodyear Blimp in the coming weeks,
as we continue to talk about our brand and products in an
blimps are among the most recognizable brand icons, representing
the largest tire company in North America. They have adorned the
skies since 1925 and have served America as aerial aircraft
carriers, surveillance airships protecting merchant ships and
early warning radar stations through the 1950s. Today, the fleet
consists of three North American airships - Spirit of America in
Carson, CA; Spirit of Goodyear in Akron, OH; and Spirit of
Innovation in Pompano Beach, Florida.
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