Airlines A Low Cost Carrier To Start Service This Summer
By Mike Mitchell
February 14, 2012 - A new PEOPLExpress Airlines will
take to the skies in 2012. At a press conference at the
Newport News Williamsburg International Airport (PHF) in
Newport News, Virginia, the low-cost carrier announced
it plans to begin service this coming summer.
With a mission to serve markets currently underserved by
major carriers, PEOPLExpress will offer deeply
discounted fares to select cities in the eastern U.S.
beginning with its base of operations at PHF. The
arrival of the new carrier will also bring with it a
significant number of jobs to the Hampton Roads area.
PEOPLExpress has filed its initial certification paperwork with the Federal Aviation Administration (FAA) and will shortly file an application with the United States Department of Transportation (DOT) to become a regularly scheduled passenger airline.
approval from the FAA and DOT, PEOPLExpress will announce its
plan to begin taking reservations. The legacy namesake of the
PEOPLExpress operated in the United States from 1981 to
1987, and was at one time the fifth largest domestic airline
with flights to most major U.S. cities, as well as select
European destinations. The original PEOPLExpress changed the
face of the airline industry in the 1980s, and the revived brand
vows to re-ignite the brand’s unique spirit of innovation to
address today’s market needs.
Morisi, Chief Operating Officer and one of the champions of the
rebirthed PEOPLExpress commented, “With the recent decline in
airline service due to mergers and consolidations, we have all
had to travel farther out of our way to get anywhere. Flights
are more expensive and the many ancillary fees make flying a
hassle. Our goal is to make flying fun again.
eliminate most fees for items such as checked bags and seat
assignments aboard our fleet of Boeing 737-400 aircraft.
Passengers will be seated in a single cabin with 158 seats with
a pricing structure that is significantly more affordable than
regional service provided by feeder airlines.”
Steve Mallon, Chairman of the Peninsula Airport Commission said, “We are excited to have an opportunity to work with PEOPLExpress as they launch new air service into the industry. PEOPLExpress’s model for great customer service and low fares should be a hit with our community.”
residents will have access to affordable, non-stop service, but they are
not the only beneficiaries. With a short drive to popular destinations
like Virginia Beach, Norfolk, Williamsburg and the Outer Banks of North
Carolina from the PHF, PEOPLExpress service will be a convenient,
low-cost option for in-bound business, military, and leisure travelers.
This same low-cost service will be offered to other cities, such as
Pittsburgh, PA, Providence, RI, West Palm Beach, FL and Newark, NJ,
where airline consolidation over the past few years has led to a
reduction of non-stop air service.
The arrival of the
PEOPLExpress at the Newport News Williamsburg International Airport also
means a boost for the local economy in job creation. Newport News will
serve as a base for pilots, ground and in-flight customer service
personnel, mechanics, reservationists, operations personnel, and
administrative staff. In addition, the presence of PEOPLExpress will
also stimulate an equal or greater number of jobs in support industries
such as hotels, rental cars, restaurants, tourism attractions, housing,
and corporate relocations for the region. PEOPLExpress has leased 15,000
square feet of space in the old terminal building at the Newport News
Williamsburg International Airport for their corporate headquarters.
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