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By Daniel Baxter |
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January 31, 2011 - Southwest Airlines has contributed $300,000 in travel to the Make-A-Wish Foundation thanks to Southwest customers who participated in a Facebook Places promotion. The donation will assist the Make-A-Wish Foundation in granting the wishes of children with life-threatening medical conditions ? nearly 70 percent of its wishes include travel to the children?s wish destination. ?Providing complimentary travel to the Make-A-Wish Foundation is a natural extension of our company?s commitment to families facing serious illness,? said Linda Rutherford, Southwest Airlines Vice President of Communication and Strategic Outreach.
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The donation was generated by an alliance between Facebook Places and Southwest Airlines. Through the alliance, Southwest Airlines offered the Make-A-Wish Foundation $1 in travel each time a customer used Facebook Places to check in at any of Southwest Airlines' 69 airports from Nov. 26-Jan. 8. ?This unique alliance was a great way to engage Southwest customers by providing them the opportunity to support children with life-threatening medical conditions who travel for their wishes,? said David Williams, Make-A-Wish Foundation of America president and chief executive officer. ?We thank Southwest Airlines and its customers in helping us provide a critical need for our wish-granting efforts and bringing much-needed joy to wish families.?
The
Make-A-Wish Foundation is a non-profit organization in the
Williams
grew up |