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November 15, 2010 - The U.S. Department of
Transportation (DOT) assessed a civil penalty against
the ticket agent Unique Vacations for violating the
Department’s rules for advertising the price of air
travel. The company was assessed a civil penalty of
$200,000.
“When people buy tickets for air travel, they have the
right to know how much they will have to pay,” said U.S.
Transportation Secretary Ray LaHood. “We will continue
to take enforcement action when our price advertising
rules are violated.”
DOT requires any advertising that includes a price for
air transportation or an air tour to state the full
price to be paid by the consumer. The only exception is
government-imposed taxes and fees that are assessed on a
per-passenger basis.
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The
Department’s Aviation Enforcement Office investigated Unique
Vacations’ ads and found that they violated DOT’s requirements.
The company advertised “free” air fares to certain
Many of
the fares advertised as free involved only a limited dollar
credit toward an air fare, with consumers having to pay any
additional costs. These ads were published on the Internet and
in numerous major newspapers, and were broadcast on television
throughout the This consent order concerns advertisements by Unique Vacations, Inc., ("Unique Vacations") that were published in print and electronic media for Sandals Resorts that violate the Departments price advertising requirements specified in section 399.84 of the Department's regulations (14 CFR 399.84) and constitute unfair and deceptive trade practices and unfair methods of competition in violation of 49 U.S.C. § 41712. This order directs Unique Vacations to cease and desist from future violations and assesses the company compromise civil penalties of $200,000. |
However, as a matter of enforcement policy, the Department has permitted air carriers and ticket agents to state separately from the advertised price taxes and fees imposed by a government on a per-passenger basis, such as passenger facility charges, so long as their amounts appear or are indicated clearly in the advertisement so that the consumer can determine the full price to be paid. |
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