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Frontier Airlines To Begin Charging For Onboard Beverages And Carry On Bags
By Shane Nolan

May 3, 2013 - Frontier Airlines announced airfare changes “to further reduce fares and to improve the travel experience” for its most loyal customers, including those who book through the company website. Frontier said they will charge customers only for the services they use. 

The carrier will be introducing a charge for carry-on bags for customers buying Basic fares through third party sites. However, tickets sold at the company website will continue to include a carry-on bag with that fare. Frontier reports this move is a result of customers “have made it very clear that finding overhead bin space for carry-on bags has become unacceptably difficult. 

For customers booking through the company website  will continue to be able to carry one free personal item, no more than 18” x 14” x 8”, on the aircraft, provided such item fits under the seat. 


Frontier reports this change will increase overhead space and speed the boarding process for all passengers. This change will take effect in summer 2013, with the start date to be announced later this spring. 

Frontier will also begin charging for onboard beverages. Effective July 1, 2013, customers who purchase Economy or Basic fares will be charged $1.99 for coffee, tea, soda and juice. All onboard purchases will require a credit or debit card you will not be able to pay in cash. 

Beverages will be free for Ascent and Summit level EarlyReturns members, as well as for all customers who purchase Classic and Classic Plus fares, when they show their boarding pass or EarlyReturns membership card. When passengers pay for soda or juice they will get a full can and customers choosing coffee will be offered free refills.  

“Frontier continues to make it easier for customers flying with Frontier to pay only for the services they use, which allows us to continue lowering fares,” said Daniel Shurz, Frontier’s senior vice president, commercial.



“With this change, we are ensuring that our most loyal customers, Ascent and Summit level members of EarlyReturns, those who book Economy, Classic and Classic Plus tickets, including all customers who book through (company website) will have more space onboard the aircraft for their carry-on bags,” said David Siegel, Frontier’s chief executive officer. “As we unbundle our product further, we ensure those customers who want the absolute lowest fares can always find them at” the company’s website. 

Republic Airways Holdings Inc Chairman and CEO, Bryan Bedford suggested in a Wall Street Journal report dated April 9, that there were two investment firms interested in acquiring Frontier Airlines. Bedford said "Regarding the Frontier separation process, there's recently been some speculative reporting over the past few weeks. We are simply not yet at a point in the process where we can answer any questions." 

In its first quarter of this year Frontier Airlines saw a 9.2 percent decrease in total revenues compared with the same period in 2012, but its pretax loss was lower than a year ago. The carriers’ total revenues for the first quarter of 2013, was $310 million compared with its $342.4 million for the first quarter of 2012. 

Frontier Airlines is a wholly owned subsidiary of Republic Airways Holdings, Inc. an airline holding company that also owns Chautauqua Airlines, Republic Airlines and Shuttle America. Currently in its 19th year of operations, Frontier offers service to more than 75 destinations in the United States, Mexico, Costa Rica, Jamaica and the Dominican Republic. The airline employs more than 4,000 aviation professionals, operating from its hub at Denver International Airport.
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