Sinapsis Begins Wrapping Luggage After Controversy At Miami Airport


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Sinapsis Begins Wrapping Luggage After Controversy At Miami Airport

By Steve Hall

December 4, 2010 - Luggage wrapping company Sinapsis Trading, a subsidiary of industry leader TrueStar Group S.p.A of Italy, announced that it has finalized negotiations with Miami International Airport and Miami-Dade County officials and will begin wrapping luggage at the airport today.  

Sinapsis Trading won the luggage wrapping contract in August with a bid of $55.5 million over five years, but the company faced growing pressure in recent weeks from competing bidders. Sinapsis Trading executives praised county officials for stepping-in and finalizing the deal.  

?Despite the best efforts of our competitor Securewrap to derail the contract, we have emerged with an excellent agreement from the airport and the county,? said Fabio Talin, president and CEO of TrueStar Group.

Back in August Sinapsis had placed a bid of $55.5 million over five years while the second place and incumbent bidder only offered $20.5 million for the same five-year period. However, it appeared at that time that airport and county officials were bowing to increasing pressure from the politically connected lobbyists of losing bidder Secure Wrap. If the financially struggling Miami-Dade County went with Secure Wrap that county would have lost $35 million in revenue, $10 million more per year than what it is receiving today. 

?We thank Mayor Carlos Alvarez and County Manager George Burgess for their efforts, which will ensure that the county nets more than $11 million per year from this contract.?  TrueStar Group S.p.A. is an international airport services operator with a widespread presence in 33 airports in 13 countries located on three continents. The company offers a complete range of comprehensive passenger assistance services and provides luggage and document wrapping, protection and insurance services to the passenger, with its SecureBag brand. 

In late October, Sinapsis sponsored the Miami International Airport Airlines Management Council luncheon, and the company was officially introduced as the new luggage wrapping vendor by council president Ric Arner of American Airlines. Executives have also begun working with Transportation Safety Administration officials and thanked TSA federal security director Mark Hatfield Jr. and his staff. ?We are looking forward to a long and profitable relationship with MIA and working with the many fine airlines that serve the airport,? said Talin.

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