New Report Finds
More Hate Than Love For US Airlines On Social Media
By Shane Nolan
October 18, 2011 - Social media users were more negative
than positive about US airlines on social media in the
last 12 months, with intense hatred for a handful of
carriers accounting for most of the negativity,
according to a new social media analytics report from
The report found that 57% of all opinions on social
media about US airlines were negative over the last 12
months, with American Airlines (AMR), United Airlines
(UAUA) and US Airways (LCC) incurring most of the
hatred. American Airlines was the most hated airline
over the last 12 months, with only 12% of opinions
expressing love for the world's fourth largest airline.
Social media users were most negative about airlines in
June 2011 when Delta Air Line's (DAL) decision to charge
returning soldiers for extra baggage caused a firestorm
of controversy on social media.
Lines is faced intense criticism after charging 34 U.S. soldiers
returning from Afghanistan $2,800 in baggage fees. This came to
light after the incident was filmed and placed on YouTube.
up and found out we had too many bags," said Army Staff Sgt.
Robert O'Hair in the video, which was shot on their flight. "We
had four bags, and Delta Air Lines only allows three bags.
Anything over three bags you have to pay for, even though
there's a contract between the United States government and
Delta Air Lines: When returning from Afghanistan on military
orders, you're authorized up to four bags." O'Hair added that
all the soldiers with a fourth bag had to pay $200
On June 8,
2011 Delta Air Lines had reported that it increased its free
checked baggage allotment for U.S. Military traveling on orders
in Economy Class to four checked bags. Delta's revised baggage
policy also allows U.S. military personnel traveling on orders
in First and Business Class to check up to five bags at no
change also adds dependents traveling with active military on
orders. Each bag may weigh up to 70 lbs. (32 kg) and measure up
to 80 linear inches (203 cm), which offers added flexibility
over the standard 50 lbs. and 62 linear inches (157 cm)
allotment. Because of weight, balance and space constraints,
Delta Connection carriers will accept up to four bags at no
For personal travel, active military presenting military identification may now check up to two bags weighing 50 pounds (23 kg) or less and measuring 62 inches (158 linear cm) or less in combined length, width and height without charge.
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