Finnair Publishes More Extensive Corporate Responsibility Report


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Finnair Publishes More Extensive Corporate Responsibility Report

By Shane Nolan

April 14, 2011 - Finnair has published its Corporate Responsibility Report 2010 based on the international Global Reporting Initiative (GRI) Guidelines. Finnair was one of the first airlines in the world to start reporting according to the GRI Guidelines and the just-published report is Finnair's third report covering corporate responsibility as a whole. 

Finnair is the flag carrier and largest airline of Finland, with its headquarters on the grounds of Helsinki Airport in Vantaa, Finland, and its main hub at Helsinki Airport. Finnair and its subsidiaries dominate both the domestic and international air travel markets in Finland.

The largest owner is the government of Finland with 55.8% of the shares. Finnair is a member of the Oneworld airline alliance. In 2006, the airline transported 8.8 million passengers, on a network of 15 domestic and 55 international destinations.

In addition there are about 50 seasonal charter-flight destinations. Skytrax ranks Finnair as a 4-star airline. "This year we developed our reporting, particularly in the area of social responsibility. We expanded, for example, our coverage of human rights and social issues," says Finnair?s Vice President Sustainable Development Kati Iham?ki. 

Finnair?s own personnel are at the centre of social responsibility. During 2010, the Group implemented several projects promoting wellbeing in work and good management practice, and others are currently under way. Long careers speak of employees? job satisfaction: some 39% of Finnair personnel have been employed by the Group for more than 20 years and 12% have served for more than 30 years. 

The environmental responsibility section of the report tells how Finnair has reduced its emissions and advanced towards its objectives: between 1999 and 2017, Finnair will reduce its emissions by 41% per seat. As an external party, PricewaterhouseCoopers Oy has verified that Finnair has applied in its Corporate Responsibility Report the GRI Guidelines to Application Level A.  

Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and several other elements of air travel. 

Apart from these surveys, Skytrax has an airline forum where passengers give other potential passengers the feel of an airline before choosing to fly with them. They also have flight reviews, flight checks, and satisfaction surveys. They are best known for their annual World Airline Awards and World Airport Awards.

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