The "Be Trusted" campaign is a national grassroots campaign advocating Congressional implementation of a trusted traveler program. The campaign will include advertisements in newspapers and airports, social media, events at airports, an advocacy website and toll-free number to connect travelers directly with members of Congress, and an online petition. 

A trusted traveler program that utilizes true risk management is a key recommendation of U.S. Travel's recent report on aviation security. The recommendation calls for the creation of a tightly controlled enrollment program and re-verification process, a confirmation process at the airport that ensures only enrolled individuals are utilizing the trusted traveler screening lanes, and a checkpoint process that reflects the low-risk nature of the traveler. 

Tom Ridge, former secretary of the Department of Homeland Security and co-chair of the U.S. Travel Association's Blue Ribbon Panel on Aviation Security said in the report, "We've been talking for years about establishing a screening system that takes risk into account. Creating a trusted traveler program is, without a doubt, one of the best ways to control the cost of aviation security."