Fifteen of its destinations and three countries - Iran,
Rwanda and the Seychelles - will be new to the oneworld
map. More significantly, Qatar Airways will
substantially strengthen oneworld’s customer offering by
providing superior routing alternatives across many
hundreds of city pairs.
For example, passengers flying between Asia and
Southern Europe or between Asia and Africa will now have
convenient one-stop connections not previously available
within the oneworld network.
Qatar Airways operates one of the world’s youngest and
most modern fleets, currently standing at 111 Boeing and
Airbus aircraft with an average age of just four years
old. Its addition will increase oneworld’s
global coverage to 856 destinations in 159 countries,
served by a combined fleet of 2,600 aircraft operating
more than 9,300 flights and carrying almost a million
passengers every day (342 million a year), generating
annual revenues of nearly US$ 120 billion.
Qatar Airways already code-shares with oneworld member
designate Malaysia Airlines.
It will develop bilateral links with more
airlines in the alliance as it moves towards becoming a
member of the group. Two established oneworld
member airlines currently serve its Doha home - British
Airways from its London hub, and Royal Jordanian from
its Amman base along with member elect SriLankan, from
its Colombo hub.
Opportunities for increasing the alliance’s
services to Doha will be explored as Qatar Airways
prepares to join.
When Qatar Airways becomes part of oneworld, its
customers will gain access to the alliance’s truly
global network. The 2.2 million members of its Privilege
Club frequent flyer programme will be able to earn and
redeem rewards on any of oneworld’s other carriers, with
top tier members able to use any of the group’s 550 plus
airport lounges, and its network will be covered by
oneworld’s market leading range of alliance fares. At
the same time, the 125 million frequent flyer
cardholders of oneworld’s established airlines will be
able to earn and redeem rewards when flying on Qatar
Airways and access Qatar Airways’ lounges.
Qatar Airways Chief Executive Officer Akbar Al Baker
said: “Alliances are playing an increasingly important
role in the airline industry today - and that will
continue long into the future.
Qatar Airways has carefully reviewed its
strategic options
and it is very clear that joining oneworld is by
far the best way forward for us as we look to strengthen
our competitive offering and give passengers what they
fully deserve - more choice.
Like Qatar Airways, oneworld is focused on
quality and providing the best connections between the
places most important to today’s frequent international
travelers.
“In Qatar Airways’ relatively short history, we have
quickly established a reputation for innovation, quality
and excellence in everything we do, raising standards
which our industry peers have watched with envy.
We are pleased to build on that by becoming the
only major airline from the Gulf to date to be invited
to join any of the global airline alliances - and we are
proud to have been invited to join the best of them, in
oneworld.
We look forward to completing all the joining
requirements as soon as possible, and to fly alongside
some of the best airlines in the world long into the
future, bringing heightened benefits offered by oneworld
to our customers.”
American Airlines’ Chairman and Chief Executive Tom
Horton, Chairman of the oneworld Governing Board, said:
“Quality has always been the hallmark of oneworld, so we
are pleased to welcome to our alliance another of the
world’s highest quality airlines.
oneworld aims to be the first choice alliance for
frequent international travelers the world over.
Adding Qatar Airways will significantly improve
our connectivity between many of the destinations that
are most important to those customers, so today’s
agreement with Qatar Airways will enable us to offer
even more value.”
Willie Walsh, Chief Executive of IAG, parent of British
Airways and Iberia, said: “In Qatar Airways, oneworld is
pleased to welcome another great airline that will
enhance oneworld’s network and product offerings in one
of the world’s fastest growing regions for air travel
demand. Its
fine reputation for customer service mirrors oneworld’s
own focus.
British Airways is delighted to be serving as the
sponsor of Qatar Airways in joining oneworld.”
oneworld CEO Bruce Ashby added: “The big three Gulf
carriers have been embraced by millions of consumers the
world over - just as consumers have embraced global
airline alliances.
Our own analysis clearly demonstrated that Qatar
Airways is the best fit for oneworld’s network,
requirements, philosophy and strategy.
oneworld is delighted to be the first of the
global alliances to welcome a member airline from this
region, enabling us to be the first to offer consumers
the services and benefits offered by both a global
alliance and a Gulf carrier.
We look forward to welcoming another great
airline to oneworld.
“oneworld’s
flexible approach to bilateral cooperation with carriers
outside our alliance means that links already
established between our member airlines with other
carriers from this region may continue in tandem with
Qatar Airways’ addition to oneworld, further
strengthening the choice and convenience we collectively
offer our customers.”
Qatar Airways was launched in 1997 and quickly
established itself as one of the world’s fastest growing
and highest quality airlines. Besides being named
Skytrax’s Airline of the Year for the past two years, it
is also the organization's Best Middle East Airline for
the seventh year running and has retained Skytrax’s Five
Star ranking since 2004. Other recent awards
won include Business Traveler USA’s Best Airline for
International Travel and Aviation Business’ Airline of
the Year 2011. It boarded 15 million passengers in 2011,
generating group revenues of US$ 6.4 billion.
Qatar Airways, which uses the two-letter code QR, has
one of the world’s youngest fleets.
It currently operates 111 aircraft, including 26
Boeing 777s, four Airbus A340-600s, 29 Airbus A330s and
44 Airbus A320 family types.
It has orders and options for more than 250 more
aircraft, worth more than US$ 50 billion, for delivery
over the next few years. These include 13 Airbus
A380-800s, 80 Airbus A350s, 60 Boeing 787s and 80 Airbus
A320neos. Qatar Airways is 50 per cent owned by the
State of Qatar and 50 per cent by private shareholders.
Oneworld aims to be the first choice airline alliance
for the world’s frequent international travelers.
It brings together some of the best and biggest
names in the airline business - airberlin, American
Airlines, British Airways, Cathay Pacific, Finnair,
Iberia, Japan Airlines, LAN, Qantas, Royal Jordanian and
S7 Airlines, and around 20 affiliates including
Austria’s NIKI, American Eagle, Dragonair, LAN
Argentina, LAN Ecuador and LAN Peru.
Malaysia Airlines is on track to join at around
the turn of the year, with SriLankan to follow in 2013.
India’s Kingfisher Airlines is also a member
elect.
Mexicana is an inactive member of the alliance.
Oneworld enables its members to offer their customers
more services and benefits than any airline can provide
on its own.
These include a broader route network, opportunities to
earn and redeem frequent flyer miles and points across
the combined oneworld network and more airport lounges.
oneworld also offers more alliance fares than any
of its competitors.
Oneworld is current holder of three leading
international awards for airline alliances - named the
Best Airline Alliance by Global Traveler in its GT
Tested Reader Survey 2011 Awards for the second year
running, the World’s Leading Airline Alliance in the
2011 World Travel Awards, for the ninth consecutive
year, and the Best Airline Alliance 2011 in Australian
Business Traveler's debut awards. |